Harry Perkins Institute of Medical Research
A Case Study
The Company
Since 1998, the Perkins has grown to become one of the nation’s leading adult medical research centres, where a close knit team of more than 250 work together to defeat the major diseases that impact our community.
With two new state-of-the-art research facilities, co-located with the major teaching hospitals, the Perkins is creating a culture of innovation and collaboration to deliver better patient outcomes faster.
Through its clinical trials facility, Linear Clinical Research Ltd, the Perkins team works with medical innovators from around the world to test and optimise pioneering treatments and drugs – innovations with the potential to change and save lives.


The Challenges
Amazing innovations can't take place without the support of people from the community. Every dollar raised for the Hawaiian Walk for Women’s Cancer is used to ensure Perkins researchers can continue finding better treatments and diagnostics for women’s cancers. 

The Hawaiian Walk for Women’s Cancer is an annual walk of either 30 Km or 42 Km to raise critical funds for the Harry Perkins Institute of Medical Research. 
We have been contracted to raise awareness about the cause and the event, and promote registrations within the community.
 
Key Objectives
  •  Increase Awareness
  •  Walk Registrations
  •  Event Marketing
Key Objectives
  •  Increase Awareness
  •  Walk Registrations
  •  Event Marketing
     Our Solution
MJ Social (in conjunction with Oracle Digital Marketing) delivered and executed a social media strategy that combined organic content marketing, lead generation, direct marketing sub-campaigns, and Facebook Advertising to raise awareness around the event, drive registrations, and develop a pervasive positive sentiment around the cause behind the initiative.
The project worked through cross promotion via Facebook and Instagram during 8 months.
     Our Solution
MJ Social (in conjunction with Oracle Digital Marketing) delivered and executed a social media strategy that combined organic content marketing, lead generation, direct marketing sub-campaigns, and Facebook Advertising to raise awareness around the event, drive registrations, and develop a pervasive positive sentiment around the cause behind the initiative.

The project worked through cross promotion via Facebook and Instagram during 8 months.
     Organic Facebook Marketing
Organic Instagram Marketing
Facebook Advertising
The Results
541 Registrations
$784K Funds Raised
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