Major Motors
A Case Study
The Company
Major Motors is an institution in the states motor vehicle industry with a lineage that can be traced back to 1934. Proudly a West Australian owned family business, Major Motors is one of the country's biggest Isuzu dealers with a continual commitment to it's customers in Perth and surrounding areas spread across 4 branches.
The Challenge
The newest of a group of established
branches, Major Motors Bibra Lake needed
to spread awareness around its name and
brand within the Perth community, gain new
contacts, and position the branch as the new go-to 
Isuzu dealer for the South of the River area.
Key Objectives
  •  Increase Awareness
  •  Lead Generation
  •  Stock Clearance
Key Objectives
  •  Increase Awareness
  •  Lead Generation
  •  Stock Clearance
     Our Solution
MJ Social organized and promoted a double event marketing campaign, where 2 complementary highly targeted audiences could take the  chance to network with like minded professionals from the Construction and Building Products industries.

They could also get access to two Stone Specialists  to discuss their needs, gain new business contacts, and get the opportunity to strike the ultimate bargain with the safety of the Stone Specialists’ support. 

The project worked through cross promotion via Facebook and LinkedIn, in just 6 weeks.
     Our Solution
MJ Social organized and promoted a family friendly launch with an event marketing campaign, coupling Isuzu trucks and UTEs with a Saturday morning of entertainment, BBQ and drinks, kids activities, and lots of prizes. 

The campaign worked through cross promotion via Facebook, radio and local directories across 6 weeks.
Event Details
Pre-Event
  • Design and Set Up of Landing Page and domain www.majormotorsopenday.com.au 
  • Design and Set Up of event collateral,  such as an event flyer and campaign graphics 
  • Design and Set Up of the event campaign on social media, free directories in Perth, Eventbrite and Weekend Notes 
  • Design and Set Up of the event  campaign on social media, free directories in Perth, Eventbrite and Weekend Notes 
Event Promotion
During The Event
  •  Constant flow of content on the Facebook Event wall to document the day 
  • Acknowledgement of Sponsors
Results
  •  232 people from our target market booked, a mix of clients, friends, and new prospects 
  • An estimate of about 200 people in attendance on the day  
  • 1 truck enquiry 
  • $226,376 in sold cars
  • Big spike in brand exposure and Facebook engagement (with likes, shares, comments and a 5 star review on Major Motors' UTE Facebook page)
Download This Case Study
Fill the form on the right to download this case study
CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
More Case Studies
Harry Perkins Institute of Medical Research
Major Motors Isuzu
MSM Corporation International Ltd
Metabolic Measures
Algae Tech
Magnum Gas & Power
Using Social Media, we get you...
Reach & Influence
Unlimited Traffic
Leads
Hear from who we've already helped...
MARKETING AGENCIES & BUSINESS SOLUTIONS
Marketing Strategy
Social Media Advertising
Lead Generation
Training & Coaching
PROFESSIONAL TRAINING & COACHING SOLUTIONS
Are You Looking For Training Or Coaching?
Who We Have Helped
2018 | MJ Social Pty Ltd
CUSTOM JAVASCRIPT / HTML