4 x Digital Investor Relations Campaigns
A Case Study
The Framework
Modern investors use multiple sources to research a company
before making investment decisions, creating an expectation for
companies to be generating content and share it via their social
media channels.

MJ Social delivered a series of Digital Investor Relations campaigns to  meets this investor demand with a
targeted shareholder engagement solution that positioned four different 
companies in front of real fund managers, brokers, analysts and
retail investors in a professional and cost effective way.
The Challenges
Modern investors use multiple sources to research a company
before making investment decisions, creating an expectation for
companies to be generating content and share it via their social
media channels.

Fremont Petroleum, Pursuit Minerals, Magnum Oil & Gas, and .......
shared the common challenge to generate genuine investor inquiries on a limited budget.

Key Objectives
  • Investors and Brokers Reach and Impressions
  • Investor Lead Generation
Key Objectives
  •  Investors and Brokers Reach and Impressions
  •  Investor Lead Generation
     Our Solution
MJ Social delivered and executed a LinkedIn Lead Generation Campaign over 4 weeks that combined organic content marketing, lead generation, and LinkedIn Advertising to raise awareness around the CBT Structural Battery Techonology, generate interest withing the global Automotive industry, and drive meeting requests from prospect buyers ahead of The Battery Show.
     Our Solution
MJ Social (in conjunction with Oracle Digital) delivered integrated Facebook+LinkedIn Lead Generation Campaigns over 45 days (each) that combined organic content marketing, Facebook and LinkedIn Advertising to generate genuine investor leads for four companies.
  Channels
     Deliverables
     Pursuit Minerals
Results
  • $3,000 Combined Ad Spend
  • 30 Investor Enquiries
Fremont Petroleum
Results
  • $3,000 Combined Ad Spend
  • 13 Investor Enquiries
Magnum Oil & Gas
Results
  • $3,000 Combined Ad Spend
  • 20 Investor Enquiries
Mining Conference 2017 - Brisbane
Results
  • $500 Facebook Ad Spend
  • 10 Investor Enquiries
The Client Has Said
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