Cape Bouvard Technologies
A Case Study
The Company
Cape Bouvard Technologies is a fully owned subsidiary of Cape Bouvard Investments Pty Ltd with the primary focus on investing in and co-developing high growth potential technologies.

The result of this collaboration is the CBT Structural Battery, a new manufacturable solution to the host of requirements placed on automotive energy storage systems. 

The CBT Structural Battery has been officially unveiled at The Battery Show Europe taking place in Hanover from 15 to 17 May 2018.

The Challenges
Cape Bouvard Technologies' senior team has planned to travel to Europe as exhibitors at The Battery Show 2018 in Hannover, Germany. 
The show coincided with the launch of the new CBT Structural Battery. 
The team needed to maximise their efforts by having pre-organized meetings at the Show.

Key Objectives
  •  Increase Awareness
  •  Lead Generation
  •  LinkedIn Marketing
Key Objectives
  •  Increase Awareness
  •  Lead Generation
  •  LinkedIn Marketing
     Our Solution
MJ Social delivered and executed a LinkedIn Lead Generation Campaign over 4 weeks that combined organic content marketing, lead generation, and LinkedIn Advertising to raise awareness around the CBT Structural Battery Techonology, generate interest withing the global Automotive industry, and drive meeting requests from prospect buyers ahead of The Battery Show.
     Our Solution
MJ Social delivered and executed a LinkedIn Lead Generation Campaign over 4 weeks that combined organic content marketing, lead generation, and LinkedIn Advertising to raise awareness around the CBT Structural Battery Techonology, generate interest withing the global Automotive industry, and drive meeting requests from prospect buyers ahead of The Battery Show.
     Organic LinkedIn Marketing
LinkedIn Advertising
The Results
51,692 Impressions
2,585 InMails Sent
42 
Targeted Leads
$1,600 
Ad Spend
The Client Has Said
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